This year our restaurant decided to take the most popular item on our menu, Maryland Jumbo Lump Crab Cakes and make them available online for all of our loyal customers from all over the United States. Well, it seems many other restaurants are taking their signature items and doing the same exact thing.
In a recent article posted on Restaurant Hospitality, many restaurants are now finding a strong customer base online. Gift cards and certificates have always been big sellers on the Internet but it is now signature food items that restaurants are famous for that are becoming the stars. For example, Peter Luger Steak House of Brooklyn is now selling their famous prime dry-aged steaks online. The joint that invented the Buffalo chicken wing, The Anchor Bar is now selling fifty suicide wings online for over a hundred dollars. Even Lou Malnati's out of Chicago, are now selling their signature deep dish pizza pies online.
Our Maryland Jumbo Lump Crab Cakes have always brought a smile to our customer’s faces. We love it when our guests say, "This is the best crab cake that we’ve ever tasted" because it makes all the long hours of working in the restaurant business really worth it. In the upcoming year, we will be launching a separate section of our website to sell our Maryland Crab Cakes along some of the other menu items that our patrons have grown to love like our Luna Del Sea crab dip, oysters Rockefeller, Black Angus NY strip steak or Black Angus filet mignon just to mention a few. So stay tuned to see what Luna Del Sea will be bringing to your table and I think it’s time to order a few of those Chicago deep dish pizza pies for my staff. To read the full article about signature food items now being sold online, visit http://restaurant-hospitality.com/marketing/how-restaurants-can-sell-signature-items-online.